reach into china

Reach China is a brand representation business that specialises in developing Australian and New Zealand FMCG brands for the Chinese market via online and offline channels. We are passionate professionals with significant China experience in brand led organisations, having managed many domestic and imported premium brand portfolios, as well as having successfully developed and effectively executed export strategies for iconic ANZ brands into China. We have a robust methodology for curating and developing brands who desire exporting into China. Our phased approach includes developing the brand domestically through local Chinese communities (daigou) and being ranged on shelf in retail Pharmacy and Grocery locations. Our cross border partnerships include JD, TMall, VIP.com, Kaola and Suning. In addition to B2B networks for traditional brick-and-mortar grocery channels. Located in both Australia and China, we are well positioned to support cross border marketing and advertising services that are essential in building a sustainable brand led business.