Johan Cruyff Institute

Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management. Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves. According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”. At the Johan Cruyff Institute we know that a passion for sport also drives education and development. Our students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management. The way we bring this vision into action is based on common sense, pragmatism, intuition and optimism. We believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all. More than 9.000 students all over the world have experienced our online, onsite and on campus learning programs in Sport Management, Sport Marketing, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe. Our international presence now represents 5 Johan Cruyff Institute (postgraduate and executive education) and international agents, 3 Johan Cruyff Academy (graduate education) and 4 Johan Cruyff College (vocational training). At the Johan Cruyff Institute, we put our commitment to Johan’s belief and legacy into practice through our Corporate Social Responsibility (CSR) program. The CSR program is based on the strong conviction that we have the moral obligation to safeguard ethical conduct in the sport business for the betterment of the sports industry and society as a whole.