Jamie Houston

WHAT IS THE BACK END? As funny as it may sound, when it comes to helping your business, looking after your Back End is serious business. Why? Because by ignoring your Back End you could be flushing your profits down the toilet! Think of it like this You could be ignoring a gold mine right under your nose. Rather than spending your marketing budget on finding new leads (the front end) and trying to convert them into paying clients, why dont you dust off that old database of people who have already shown their trust in your business, by opening their wallets and purchasing from you, and reactivate it? We specialise in helping your business plan and implement sales/marketing funnels and integrated nurturing campaigns that quickly lead to more business. You see, most businesses focus the majority of their time, money and resources on the Front End of the marketing funnel, a.k.a. Lead Generation. The common misnomer is If I just had more traffic to my store, or to my website, or to my restaurant I would have more business. The fallacy in this thinking is that only 3%-5% of the people that see a marketing message are Ready, Willing and Able (RWA) to buy from you right now. The other 95%-97% need some time. CAN WE HELP YOU? Chances are, Yes! Studies show that most companies do not do a good enough job following up with prospects. Most companies quit too soon. More importantly, many companies do a very poor job maximizing the Lifetime Value of customers. Getting a person to buy your product or service the first time is the hardest and most expensive part. Why stop there? Once youve established a relationship with a customer, Honk Marketing can help you get repeat sales, plus strong word-of-mouth referrals. As Back End Specialists we have helped many companies build and optimize their sales and marketing funnels. If you are in business and have customers, chances are, we can help you! InMail us today to find out if we can help your 'back end'!