Family Souk Ventures

Family Souk Ventures BVI incorporates Family Souk Ventures Middle East and babysouk.com. Family Souk Ventures Middle East was conceived and born in 2013 as a boutique distribution company focused on representing a select group of key ‘best-in-class’ brands in the parenting industry. Extending the reach of the traditional distribution model, we act as brand managers, PR and marketing coordinators for the brands we represent and partner with. Brands include phil&teds, Mountain Buggy, Boba, mybrestfriend, Cuddledry,aden+anais, BeatrixNY, Merino Kids and Mini Monkey. Family Souk Ventures was formed due to the lack of brand focused distributors in the GCC and broader MENA market. We focus on managing and distributing parenting brands we believe in and products we love across the MENA region. babysouk.com is a trusted online resource run by parents with an obsession for bringing premium products and brands from around the world to the doorstep of parents in the Middle East. Our ‘eye for great products’ comes from our experience as parents and our children - there isn’t a product which we, or our children, haven’t tried and approved before it makes it to our online store, and ultimately to your door. As busy parents, we know that time is limited and trying to shop with little ones in tow can be quite a task! We therefore aim to bring our customers a safe, quick and hassle-free shopping experience coupled with our uniquely personal touch. Always on hand to answer any questions our customers may have, we also provide next-day delivery services in the UAE and quick turnaround times around the Middle East region through our own team, and trusted delivery agents.